What we do

Services

Senior-level strategic advisory for developers, investors, landowners and public-sector bodies navigating complex development, regeneration and infrastructure projects.

The practice

Strategy, advocacy, and delivery.

CROOBLE works at the senior end of UK and international urban development – the complex, contested, high-visibility schemes where the technical answer is rarely the hard part. The hard part is the politics, the stakeholders and the commercial reality, and the work of making all three move in the same direction.

Each engagement draws on more than two decades in real estate and planning, a decade in senior public-sector roles, and 12 years leading planning and stakeholder strategy at one of Europe's largest regeneration projects. It is a senior advisory and management offer designed for complex projects, high-value decisions and environments where experience and judgement matter.

Battersea Power Station's brick building and four white chimneys viewed across the River Thames
Selected ProjectBattersea Power Station

Strategic Development Advisory

Shaping project vision, positioning and strategy from early concept through to delivery. CROOBLE helps clients define realistic development pathways, manage risk, and make informed strategic decisions in high-stakes environments.

What this includes

  • Development strategy & scheme positioning
  • Risk appraisal & scenario testing
  • Delivery pathway planning
  • Stakeholder identification and mapping
The Shard skyscraper rising above the London skyline at dusk, seen across the Thames
Selected ProjectThe Shard

Planning & Political Strategy

Advising on planning strategy for complex or sensitive schemes, including engagement with planning authorities, Mayoral processes, development corporations and statutory stakeholders. This includes political navigation, governance structures and public-sector interface.

What this includes

  • Planning strategy & consent pathway
  • Mayoral & GLA engagement
  • Development corporation liaison
  • Political navigation & governance
Battersea Power Station Underground station entrance at night, with construction cranes and the power station chimneys behind
Selected ProjectNorthern Line Extension · VNEB

Stakeholder & Influence Management

Designing and leading stakeholder strategies across local authorities, government, communities, investors and commercial partners. CROOBLE brings credibility, access and judgement to stakeholder environments where trust, influence and timing are critical.

What this includes

  • Stakeholder mapping & strategy
  • Community & political engagement
  • Coalition-building & consensus management
  • Reputation & narrative management
Electric Boulevard's sculpted residential facade with staggered balconies against a clear sky
Selected ProjectElectric Boulevard

Development Enablement & Deal Support

Supporting major commercial transactions, partnerships and land strategies, including site assembly, joint ventures, infrastructure-led development and investment positioning.

What this includes

  • Site assembly & land strategy
  • Joint venture structuring
  • Infrastructure-led development support
  • Transaction & investment positioning
Aerial CGI masterplan of the Old Oak & Park Royal Development Corporation regeneration area
Selected ProjectOld Oak & Park Royal DC

Board-Level Advisory & Independent Roles

Providing independent strategic input to boards, steering groups and public bodies, including non-executive and committee roles on projects of strategic importance.

What this includes

  • Board & steering group advisory
  • Non-executive & committee roles
  • Independent strategic oversight
  • Governance & public-body interface
Aerial CGI of the Canning Town regeneration masterplan beside the River Lea
Selected ProjectCanning Town

Planning & Development Management

Supporting investors and land owners to secure planning permission, from feasibility and site appraisal through to submission, negotiation and consent.

What this includes

  • Site appraisal & feasibility
  • Planning application management
  • Pre-application engagement
  • Consent negotiation & conditions discharge

Working on a complex scheme?

CROOBLE advises on a small number of schemes at any time. Get in touch to discuss yours.

Get in touch